Coffee offers a rich and complex world of fragrances and tastes, much like wine, some say even more. Despite it being something we are relatively used to and drink almost every day, there is a lot to discover about this fascinating beverage. From the different varieties and origins to how you prepare and serve it, the list can be pretty extensive.

- Much like wine, coffee offers a world of fragrances and tastes -

Coffee shouldn't be snobbery and we firmly believe that the best coffee is the coffee you like, so we want to share with you some simple tips that will allow you to discover new flavors and preparations for your cup of joe, but above all, to:

Keep it simple and enjoyable!


- Coffee is a perishable product:

Despite what you might have seen, heard or done in the past, you can't keep roasted coffee stored forever. In fact, once coffee is roasted, it begins a process in which it gradually loses freshness, aroma and taste. With this in mind, the sooner you use it, the better! but in any case try not to keep if for more than 3 months after roast date.


- Proper conservation will help prolong the life of your coffee:

Oxygen (air), humidity, light and temperature changes are coffee's worst enemies.

Try to keep your beans in a cool, dry place and minimize contact with air as much as possible.

Keeping coffee in it in its original bag, squeezing air out when closing it and not leaving it in direct sunlight or in the fridge/freezer will help to keep it fresh.

Keeping coffee in a bean form for as long as possible is one of the best ways to preserve flavor over time. Once you grind coffee, you should use it as quickly as possible. 

- Coffee preparation:

There are many different ways of brewing coffee, and whichever you prefer will depend on personal taste and on what type of materials you have at hand. Note that each preparation type will produce different results in taste and aroma, some quite noticeable, even for the same beans. We have a penchant for the more manual ways of preparing coffee, whether its using a basic V60 with paper filter, a french press or a more sophisticated AeroPress® . Of course you can also prepare it with an automatic machine that grinds and makes a cup of coffee with the press of a button, but as mentioned above, the results will be very different and you probably won't be able to control several of the key variables that determine the taste and aroma of the end result: grind size, water temperature, and brewing time.

- Coffee Grinding:

Speaking of grind size, one of the most important, if not the most important, tools you need to prepare good coffee is a good mill or grinder. There are different types, shapes and prices, so we'd like to recommend that you get a manual or an electric grinder with conical burrs of a decent quality and  in line with its intended use.  No need to buy an industrial grinder if you will only be preparing a few cups a day and your choice between manual and electric will probably depend on how much time you want to spend grinding. Avoid cheap electric grinders with blades or flat burrs. An initial investment in a good mill will provide many pleasurable cups of coffee and avoid frustration and irregular results down the line, not to mention a waste of time and money.

- Brewing Guide:

Visit our easy to follow and printable brewing guides for some of the different preparation methods available and see how easy it is to prepare a great cup! Enjoy and explore new ways by making small changes to grind size, amount of coffee used or brewing time! A whole new world at your fingertips!